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Personal site of Mark Chitty, Senior Product Manager based in Bristol, UK.

Who?
Who Archipelago

I'm Mark Chitty, a Product Manager of seven years, Software Engineer for twelve.

An Agentic Builder, I've incorporated AI tooling into my day to day workflows, used it to rapidly realise ideas that would take an unfeasible amount of time otherwise, and build excessively complex personal websites.

Find me on LinkedIn and X, or take a look at my projects on GitHub.

On a personal note, I love technology that delights whilst delivering results, so see if you can find dark mode, it's hidden in the most obvious place.

Why?
The Mountain of Why

Why do we build, if not to fulfill a need? To effect change, to educate or to empower. There are mountains of reasons, and the role of Product is to find the peak, the summit which drives the expedition. I always strive to start with the 'Why?', building is easier when you know why.

How?
The Jungle of How

The tools for discovering the 'why' are many and varied. Data and analytics have their place, but they can't replace talking to the people with a problem that needs a solution. Discovery helps plot a path to the summit.

I use research, behavioural data and domain knowledge to identify opportunities, test assumptions and reduce uncertainty. Evidence from delivery and real-world use informs what we improve, scale, reconsider or retire.

What?
The Hills of What

The major challenge in digital has always been the sheer number of possible solutions, technologies, products and platforms. It's easy to lose your way.

I turn complex customer and business problems into clear product direction and measurable outcomes. I connect strategy, customer insight, commercial priorities and technical realities. I can also manage roadmaps and deliver features.

My broad experience helps me navigate, I collaborate across disciplines to ensure outcomes are attained (or learned from) and value is delivered.

About
The Islands of About

About this site

Credit where it is due: this site is built on Clearwater, an open-source water renderer by Aurélien at Lumaris, and would not exist in this form without it.

Seabed
Shader
Quality